Designing Knowledge Translation Strategies: Using online surveys to identify target audience characteristics and evidence needs

Whether you are planning priority setting, designing dissemination strategies or looking to help target users be able to use Cochrane evidence, knowing about your target audience is important in the success of your KT project. Designing an on-line survey is one strategy that you could use to find out more about your target audience.

In this webinar, Cochrane Insurance Medicine Field (CIM) presents their experiences of surveying Insurance Medicine (IM) professionals. They will discuss their experience of developing, implementing and analysing data from the survey as well as discussing the results of the survey, benefits and limitations of using surveys and implications for the design of KT strategies.

The on-line survey of IM professionals explored the characteristics of respondents, their areas of work, their evidence and training needs, how they searched and used of evidence and their awareness of Cochrane. CIM used a convenience sample (n=782) from eight European IM institutions and two international associations.

CIM identified important gaps in IM evidence, priority areas for evidence syntheses and barriers for using Cochrane evidence. The webinar will be of interest to members of the Cochrane Fields, Review Group Networks, Geographic Groups and other professionals interested in KT and the identification of evidence needs and priorities. It will consist of a 25 minute presentation followed by a Q&A session.

Presenter bios:

Dr Adrian Verbel is the Field Co-ordinator for Cochrane Insurance Medicine, based at the Dept of Clinical Research, University Hospital Basel in Switzerland. He is a public health specialist and family physician dedicated to the design and implementation of projects and programmes to improving access to and quality of health care.

Sign up

Wednesday, 19th June 2019 14:00 UTC [check the time in your time zoneSIGN UP HERE

You will need a Cochrane Account to sign up for this webinar. If you don’t have a Cochrane Account you will be able to register for free on the following page. You will be able to use this account for all future activity. A brief guidance on how to sign up using your Cochrane Account is available here and if you have any problems, please contact