How to design a social media strategy for a Cochrane entity

Description

Any Cochrane entity should have a communication plan that includes a social media strategy to promote news about the entity’s work, attract larger audiences and offer opportunities for engagement.

This resource is a poster that explains the benefits of a social media strategy and provides a step-by-step guide to develping a communication strategy and using social media channels to promote your entity.

After using this resource, you should be able to...
  • Draft a communication strategy for your Cochrane entity
  • Understand how social media can be used to promote your Cochrane entity
Author information: 
Mayoral, Javier; Thomas, Jessica; Riis, Jacob; Owens, Nancy; Chapman, Sarah; Millward, Holly; Welsh, Emma; Irving, Claire