Designing Knowledge Translation Strategies: Using online surveys to identify target audience characteristics and evidence needs

Whether you are planning priority setting, designing dissemination strategies or looking to help target users be able to use Cochrane evidence, knowing about your target audience is important in the success of your KT project. Designing an on-line survey is one strategy that you could use to find out more about your target audience.

In these videos, originally part of the Cochrane Learning Live webinar series, Cochrane Insurance Medicine Field (CIM) present their experiences of surveying Insurance Medicine (IM) professionals. They discuss their experience of developing, implementing and analysing data from the survey as well as the results of the survey, benefits and limitations of using surveys and implications for the design of KT strategies.

The on-line survey of IM professionals explored the characteristics of respondents, their areas of work, their evidence and training needs, how they searched and used of evidence and their awareness of Cochrane. CIM used a convenience sample (n=782) from eight European IM institutions and two international associations.

CIM identified important gaps in IM evidence, priority areas for evidence syntheses and barriers for using Cochrane evidence. These videos are of interest to members of the Cochrane Fields, Review Group Networks, Geographic Groups and other professionals interested in KT and the identification of evidence needs and priorities. 

Below you will find videos from the webinar, together with accompanying slides to download [PDF].

Part 1: Introduction: who are we?
Part 2: The problem: the need for more evidence-based medicine
Part 3: The tool: an on-line survey
Part 4: The knowledge translation strategies
Part 5: Conclusions: learnings and steps forward

Presenter bio:

Dr Adrian Verbel is the Field Co-ordinator for Cochrane Insurance Medicine, based at the Dept of Clinical Research, University Hospital Basel in Switzerland. He is a public health specialist and family physician dedicated to the design and implementation of projects and programmes to improving access to and quality of health care.


Part 1: Introduction - who are we?


Part 2: The problem: the need for more evidence-based insurance medicine


Part 3: The tool: an on-line survey


Part 4: The knowledge translation strategies


Part 5: Conclusions: learnings and steps forward


Additional materials

Download the slides from the webinar [PDF]